From Security to SEO: The Importance of Regular Website Maintenance
A website is much more than an online brochure for your business; it’s a key tool for engaging customers, building credibility, and growing your brand. Keeping your website up to date isn’t just about refreshing content—it involves maintaining all aspects of your site, from security to functionality and design. Here’s why a comprehensive website update […]
The Importance of Keeping Your Website Content Up to Date and Fresh
In today’s digital landscape, your website serves as a crucial touchpoint between your business and your audience. It’s not just a virtual storefront; it’s a dynamic platform that reflects your brand’s values, offerings, and expertise. Keeping your website content both up to date and refreshed is essential for several reasons. 1. Enhances User Experience When […]
How to Appear High in Google Business Listings
You know that map that appears in Google Search results? The one that appears at the top of the search results – the one you may have seen if you’ve been typing a location-based search, for example: ‘Dog Groomer near me’, ‘Best restaurant London’ etc. We’re often asked by clients “How do we get into […]
Unveiling the Impact of Google Gemini on Keyword Research
At North Creative, we’re all about staying ahead of the curve in digital marketing. Today, we’re diving into a revolutionary tool: Google Gemini (formerly known as Google Bard). From Bard to Gemini: A name fit for a powerful tool Google Bard first emerged, showcasing the potential of AI in understanding search intent and user behavior. […]
7 Steps to Creating Your Ultimate Buyer Persona
Understanding your audience is fundamental to the success of any business. Buyer personas, fictional representations of your ideal customers, help you tailor your marketing efforts and product offerings to meet their specific needs. In this blog post, we’ll outline the steps to creating your ultimate buyer persona, empowering you to connect with your target audience […]
Email Marketing 2023 statistics, innovations and best practices
Email marketing remains a linchpin for brands seeking to connect with their audience. To stay ahead in this dynamic environment, it’s imperative to continually innovate and refine email marketing strategies. In this comprehensive guide, we’ll explore the latest innovations and best practices that are reshaping the future of email marketing, backed by benchmarks and statistics […]
Mobile-First Marketing: Optimizing for On-the-Go Audiences
In an era dominated by smartphones, it’s crucial for businesses to prioritize mobile-first marketing strategies. The UK, like many other parts of the world, has witnessed a significant shift in internet usage patterns. Let’s delve into the statistics and explore effective ways to optimize your website for the best mobile experience. Mobile Usage: A Snapshot […]
Unlocking the Power of Social Media Remarketing
Staying ahead of the curve within digital marketing is crucial. One strategy that continues to gain traction for its effectiveness is social media remarketing. By leveraging the power of platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses can reconnect with their audience, reinforce brand awareness, and drive conversions. In this blog post, we’ll explore the […]
Is Email Marketing Worth the Investment?
In today’s rapidly evolving digital landscape, businesses have a plethora of marketing channels at their disposal. From social media and content marketing to pay-per-click advertising, the options seem endless. Yet, amidst this wide array of choices, one marketing method that has consistently proven its worth is email marketing. But is email marketing really worth the […]
What is an SEO Audit and how will it help me?
In the ever-evolving landscape of online visibility, businesses and website owners are increasingly turning to SEO audits as a fundamental tool for optimising their digital presence. An SEO audit is a comprehensive examination of various elements that contribute to a website’s performance in search engine results. This critical process not only identifies areas for improvement […]