At North Creative, we’re all about staying ahead of the curve in digital marketing. Today, we’re diving into a revolutionary tool: Google Gemini (formerly known as Google Bard).
From Bard to Gemini: A name fit for a powerful tool
Google Bard first emerged, showcasing the potential of AI in understanding search intent and user behavior. Now, it’s evolved into Google Gemini, a name hinting at its ability to connect searchers with the perfect information.
So, what exactly is Google Gemini?
It’s an AI-powered tool designed to transform keyword research. Unlike traditional tools that focus on just keywords, Gemini delves deeper, considering the entities and concepts behind search queries. This shift reflects Google’s own search algorithm, which prioritises understanding the “why” behind a search.
How can you leverage Gemini for keyword research?
Here are some exciting ways:
- Uncover Hidden Topic Clusters: Gemini helps us move beyond isolated keywords and identify clusters of related topics. This allows us to create comprehensive content strategies that resonate with a wider audience.
- Understand Search Intent: Forget keyword difficulty alone. Gemini analyses the intent behind searches, helping us craft content that directly addresses user needs.
- Long-Tail Magic: Gemini excels at generating long-tail keywords, those specific user queries with lower competition but high conversion potential.
Why choose Gemini over other keyword tools?
Several factors make Gemini stand out:
- Direct Access to Google’s Search Engine: As a Google-built tool, Gemini offers unique insights into search trends and algorithm updates.
- Focus on Entities: By understanding the entities behind searches, Gemini helps us create content that aligns with Google’s evolving search landscape.
- Free (for Now!): Currently, Gemini is free to use, making it a cost-effective solution for keyword research.
The Future of Keyword Research is Here
While other keyword tools provide valuable data, Google Gemini offers a glimpse into the future of SEO. By understanding searcher intent and the ever-evolving search landscape, Gemini empowers us to create content that resonates with users and achieves exceptional results.
Stay tuned! As we explore Gemini further at North Creative, we’ll share more insights on how it can elevate your digital marketing strategy.
Remember though – as with all AI generated content, AI can (and does) have a habit of not being perfect and therefore still requires humans who understand a subject to add context, proof read and understand their clients needs.