From Security to SEO: The Importance of Regular Website Maintenance
A website is much more than an online brochure for your business; it’s a key tool for engaging customers, building credibility, and growing your brand. Keeping your website up to date isn’t just about refreshing content—it involves maintaining all aspects of your site, from security to functionality and design. Here’s why a comprehensive website update […]
The Importance of Keeping Your Website Content Up to Date and Fresh
In today’s digital landscape, your website serves as a crucial touchpoint between your business and your audience. It’s not just a virtual storefront; it’s a dynamic platform that reflects your brand’s values, offerings, and expertise. Keeping your website content both up to date and refreshed is essential for several reasons. 1. Enhances User Experience When […]
How to Appear High in Google Business Listings
You know that map that appears in Google Search results? The one that appears at the top of the search results – the one you may have seen if you’ve been typing a location-based search, for example: ‘Dog Groomer near me’, ‘Best restaurant London’ etc. We’re often asked by clients “How do we get into […]
Unveiling the Impact of Google Gemini on Keyword Research
At North Creative, we’re all about staying ahead of the curve in digital marketing. Today, we’re diving into a revolutionary tool: Google Gemini (formerly known as Google Bard). From Bard to Gemini: A name fit for a powerful tool Google Bard first emerged, showcasing the potential of AI in understanding search intent and user behavior. […]
What is an SEO Audit and how will it help me?
In the ever-evolving landscape of online visibility, businesses and website owners are increasingly turning to SEO audits as a fundamental tool for optimising their digital presence. An SEO audit is a comprehensive examination of various elements that contribute to a website’s performance in search engine results. This critical process not only identifies areas for improvement […]
What We Learned in 2023 and Where SEO Is Going in 2024?
As we are getting ever closer to ushering in the New Year, we reflect on the dynamic landscape of Search Engine Optimisation (SEO) and foresee the trends that will shape the digital marketing sphere in 2024. The past year, 2023, brought forth several significant developments that have fundamentally altered the way businesses approach SEO. These […]
10 Ways to optimise your WordPress website
The versatility, user-friendliness, and extensive community support make WordPress an excellent choice for individuals, small businesses, and even large enterprises looking to establish a strong online presence. Its adaptability to various needs, from simple blogs to complex e-commerce sites, contributes to its widespread popularity in the world of web development. However, in the fast-paced digital […]
Evergreen Content vs. Topical Content: A Digital Marketer’s Guide
In the ever-evolving world of digital marketing, content is king. Crafting and curating content that resonates with your audience is a fundamental aspect of a successful online presence. Two key types of content are evergreen content and topical content. While both play vital roles in your content marketing strategy, they serve different purposes and have […]
Enhancing Your Website’s Speed: 5 Steps to Quicker Loading Times
In today’s fast-paced digital world, the need for speed is more critical than ever. Slow-loading websites can frustrate users, damage your search engine rankings, and even lead to lost revenue. If your website takes too long to load, you risk driving potential customers away. In this article, we’ll explore the importance of page speed and […]
10 Secrets to Revive Your Website Traffic
In the ever-evolving landscape of digital marketing, maintaining a consistent flow of traffic to your website is vital for success. But what if you’ve noticed a plateau or even a decrease in site traffic? Don’t despair; we’re here to explore the reasons behind this issue and, of course, provide solutions to boost your website’s popularity. […]